Architectural massing model is a vital tool in the design and planning stages of a building project. It provides a simplified, three-dimensional representation of a structure's form, mass, and spatial arrangement. These models are used by architects to explore design concepts, study the relationship between the building and its environment, and communicate the project's scale and proportions to clients. By experimenting with different forms, materials, and volumes, an architectural massing model helps in refining the design, ensuring optimal functionality, aesthetics, and integration with surrounding elements before detailed plans are finalized.